Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts. Using a proven process model that connects topics as sequential stages, this student-friendly textbook applies, reviews, and synthesizes key theories and research within contexts of corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from innovation and entrepreneurship. Accessible and engaging, Innovation and Entrepreneurship, Fourth Edition, is the perfect textbook for undergraduate students in business and management courses, as well as students working towards engineering and science degrees with management components.
Preface to the Fourth Edition xiii
Acknowledgments xvii
About the Authors xix
Part I Entrepreneurial Goals and Context 1
Chapter 1 The Innovation Imperative 3
Chapter 2 Social Innovation 49
Chapter 3 Innovation, Globalization and Development 71
Chapter 4 Sustainability-led Innovation 105
Part II Recognizing the Opportunity 127
Chapter 5 Entrepreneurship in the Digital Economy 129
Chapter 6 Entrepreneurial Creativity 155
Chapter 7 Sources of Innovation 193
Part III Finding the Resources 233
Chapter 8 Search Strategies for Innovation 235
Chapter 9 Building the Case 267
Chapter 10 Leadership and Teams 303
Part IV Developing the Venture 337
Chapter 11 Exploiting Networks 339
Chapter 12 Developing New Products & Services 375
Chapter 13 Creating New Ventures 415
Chapter 14 Developing Businesses and Talent through Corporate Venturing 453
Part V Creating Value 479
Chapter 15 Growing the Enterprise 481
Chapter 16 Exploiting Knowledge and Intellectual Property 511
Chapter 17 Business Models and Capturing Value 541
Chapter 18 Learning to Manage Innovation and Entrepreneurship 563
Index I-1
Instructor's website: www.wiley.com/go/bessant/innovation4e
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